Whether it's a social networking site or product reviews of a platform that sells products, the quantity and quality of online reviews has been proven to have a significant impact on when customers make a decision. to buy or not to buy a product. What you should definitely know is that customers are aware of fake reviews, especially for sites like Amazon, Google Reviews or TripAdvisor, and are also good sniffers of fake reviews. At a time when you can't do anything about your competitors paying for fake reviews, what you can do is increase the quantity and quality of reviews from your own customers. Get quotes from your typical customers You should ask your customers to give feedback in reviews on the site and on social media, as those who will do it of their own free will will not be your usual customers. Studies have shown that only 1.5% of people leave customer reviews, and those who do tend to have an unusual purchase, which makes them atypical customers. By encouraging all customers to leave reviews, you will accumulate a high number of reviews from your typical or non-customers,


instead of those who would leave reviews on their own. In this way, you will ha B2B Email List ve a significant increase in the quality of reviews, which will bring benefits to your potential customers. Attract more positive reviews The subjectivity of reviews, especially negative ones, makes them seem untrue, but 2/3 of people take online reviews as true, which means that one simple review can be decisive before another. your customer is choosing to buy or not. The data shows that a bad review can have an impact even if there isn't one! This is because people, apart from all the positive reviews they can read, are looking for a negative review to see what the flaws of this product might be. Finally, it is very important to have an excess of authentic positive reviews, to dominate the weight of the negative ones. According to the study,




people instinctively look at reviews from one extreme to the other - five-star reviews and one-star reviews - as they are easier to process that way, so having a high number of five-star ratings really grab the attention of potential buyers. Verify your fake reviews Fake reviews have become quite common, so it would be good to let your customers know that your reviews are real. When you encourage one of your customers to leave a review, these customers must be marked "verified" on any site they will comment on. This allows potential customers to understand that the reviews are the result of real purchases and not fake. Consumers value authenticity more than anything when reading a review, so knowing that a review is honest goes a long way in encouraging anyone else to make the decision to reserve or purchase a product. It seems like a cliché when customers see recommendations from someone they know who has left five stars, and this eclipses the "generous" five-star reviews, which may be fake because they come from anonymous people. Create Your First Campaign on Boo.