Here are 7 points to optimize local search with Google. If you run a business that targets customers in a specific city or region, these seven local SEO efforts will improve your website's ranking. 0. Zero point. Before any other advice, it is important that the meaning of your digital communication on the website is to always provide fresh and relevant content. This ensures that every intervention described here has a good basis and has a good effect. Include keywords specific to your area and region in your site's titles and meta descriptions In addition to generally improving your content marketing by acting on SEO , be sure to include your address and phone number in the header or footer of your site pages, so that they appear in search results. Submit your site to local review and recommendation sites, portals, blogs, local directories, white pages, and the like. Sign up for Google MyBusiness : Here is the starting link to sign up for Google My Business – Carefully select the category of your business, based on Google's suggestions.


Choose to include your company in narrow, precise categories rather than broader, more generic categories. In Google MyBusiness, carefully curate address, phone, location : Google+ local listings use Google Maps to indicate locations and show customers where the office, studio, shop, company is located, and whether it is nearby to the place where they are located. Take the opportunity to correct any errors in the location of your office or shop or studio, so Nepal Phone Number as not to confuse or frustrate your customers with incorrect information. This step is important because Google checks consistency across different local listings. If differences are found between different listings on different directories, you will rank worse. Encourage reviews on Google : Customers believe reviews. According to Nielsen, 92% of customers say they trust third-party recommendations and reviews more than traditional advertising. Given the importance of local ratings on Google results pages, having more positive reviews is very important. And it is shown by Google very clearlyimmediately to the right of the name of your business. Highlight your business name: Include your site URL in your Google+ listing , as well as your Facebook, Twitter, or other social media page.




Google will use information about your site and other social media to improve and consolidate search results. Finally, include the main keywords, the address of your company, studio, shop, point of sale, and a Google map indicating your exact location on the homepage and on your “About us” page. We all know that the Internet is an effective tool for promoting your business, but sometimes this can seem like a very complex operation. If your product or service has the characteristics to work in a local community, you should consider investing in Local SEO operations, which are simple and often very effective. Alberto Pozzi, Web Manager , designs and develops web solutions and digital projects for companies. He deals with digital strategy, web project management, responsive sites, social media, SEO projects, eCommerce, content management. Tags: Local SEO , Google Positioning , SEO Projects , SEO Storytelling in marketing? Ro... Storytelling marketing - The hero's journey - Joseph Campbell - Alberto Pozzi - Web manager What a digital communication consultant does - Alberto Pozzi Web Manager What does a community consultant do.