In our articles we have often talked about two main sectors: B2B and B2C . Acronyms which mean: in the first case, all those types of business that direct their strategic efforts towards other companies; while in the second, commercial activities aimed at selling their products and services to the final consumer. In the last period, however, given the covid-19 pandemic which has turned everyone's lives upside down and encouraged online transactions in users' daily lives, new sales methods are being tested . A good example of this dynamic is D2C , which focuses on the direct relationship with the customer. In this article we will investigate this approach to business in detail, describe its advantages and define the most suitable solutions to promote the activities that decide to take advantage of this new paradigm.


D2C: a definition of the new sales model Before the arrival Hong Kong Telegram Number Data of digital and the internet, the marketing of the products and services of specific brands was limited to the presence of intermediaries. In fact, these had the task of selling the goods on behalf of the producers within their physical sales points. Today, the spread of the internet has, however, made transactions between companies and consumers easier , creating a direct relationship between the two. In particular, the covid-19 pandemic, having forced people to social distance, has encouraged online purchasing and pushed companies and producers themselves to move sales to the internet. This is how the D2C model , an acronym for Direct to Consumer, was born . It is an approach to business that has the consumer as the direct recipient of the company's value proposition.



In this specific case, therefore, it is the company itself that deals with both the production of the goods and their distribution on the market, through its own channels (social media, e-commerce, single-brand store). Although at first glance this new paradigm might seem very similar to that of Business to Consumer, it should be noted that B2C D2C are different from each other . In fact, while in the first case the sale to the end customer can take place through a distribution network made up of intermediaries, in the second case the same takes place without the presence of third parties, but with a direct transaction between brand and subject. Advantages of D2C D2C , as we have seen, is a business strategy that allows companies to create a close bond with their target audience , a factor that brings with it several advantages. The first of all is the increase in profit that such a sales model is able to determine for brands.