It is a fundamental but often underestimated element on many sites. As social psychologist Robert Cialdini explains in his monumental “ Influence ,” there are six fundamental principles that guide our decisions; the fourth of these is the origin of the term social proof . These are his words: "We're especially susceptible to this principle when we feel unsafe, and we're even more likely to be influenced if the people trying to influence us seem similar to us. This is why ads often use moms, not celebrities, when you need to advertise household products." In short, people similar to us who say they appreciate something also lead us to appreciate that same thing. 16. If you make an offer, it must have a clear deadline Discount offers are often risky for an online store, because they risk weakening its image. But if done carefully and at the right time these can be an excellent tool for promoting the business and increasing conversions. An offer without a deadline doesn't work most of the time. In fact, if it is not limited in time this can be perceived as a depreciation of the product rather than a promotion. Furthermore, if the duration is missing, the customer does not perceive the urgency and therefore the need to act quickly so as not to miss the opportunity.


Take advantage of recommendations from other related products Products Denmark Telegram Number Data related to what the user is seeing at that moment or to what the user has already purchased are an excellent tool for attracting the user's attention and keeping them on the site longer, increasing the chances that they will find something of your interest. Furthermore, time spent on the site is a very important factor for Google, which uses this measurement (when linked to organic traffic) to evaluate the quality of the content and the site. Suggestions based on previous purchases are also, as we said in this article, an excellent tool for personalizing the customer experience. 18.Depending on the product you are dealing with, photos can be taken in many different ways, the important thing is to have very high quality. Today with a high-end smartphone you can take professional quality photos. Since photographic quality is within everyone's reach, what you need to focus on is creating the scene. Then the surrounding elements and above all the lights. You can find splendid lightboxes like this one on sale: But for certain products you will have to turn to a professional or, in some cases, you can also use photos taken by the manufacturer (if it's not you).




Highlight reviews on category pages too, not just on the product Product reviews are very useful for your customers, they allow them to make quick assessments and interact with the products knowing what other users think about them. It doesn't mean that bad reviews will make your users leave. Openness and honesty in presenting the results is always rewarded by visitors who, otherwise, become suspicious and tend to give less value to your site. However, reviews do not only help when you see the individual product but also when a list of products in a certain category is presented. So we recommend making reviews visible in these cases too to increase conversions. 15. Leverage social proof Including testimonials and other content that can demonstrate some type of social proof for your products is always very effective. It is difficult to have testimonials for every single product but you can certainly insert testimonials on the key pages of your site such as the home page, the "about us" page, and the main pages of your products.