When inbound marketing was new, marketers understood that it wasn't enough to publish a lot of content, but that it had to be valuable and optimized to increase its visibility in search engine results pages. In the past, content was typically written, such as blogs and articles. Today, content takes a wide variety of forms, including video. A comprehensive content strategy includes not only the tried-and-true blogs and ebooks, but also other types of media such as videos and podcasts. And videos have never been more popular than they are now. Thanks to platforms like TikTok and the old YouTube, marketers are realizing the power of video to engage customers and fuel business results. Of course, using more videos also means optimizing them for search. What Is Video SEO? What is video SEO? Search engine optimization (SEO) is a method of increasing the quality and quantity of traffic to a website by optimizing pages for search engine results. Ranking positions are determined by numerous factors, including link quality, content length and referring keywords.


Video SEO uses the same concept, but applied to video content. In Denmark Phone Number the case of videos, ranking factors can include quality, page load speed, and more. Although it is different from written content, video SEO has the same purpose: to increase the visibility of your videos. Search engine bots crawl websites and index pages by interpreting text, so how does this apply to videos? Increase video SEO with words As expected, the search engine bot can't watch or analyze videos like it can with blogs or ebooks, which impacts SEO . The best way to combat this problem is to include written words, such as transcripts and captions. Transcription is the process of converting spoken content in video files into written content. This way search engines can interpret the text and understand how to index the video. Transcripts can be used on the page or inserted into the metadata to provide context to the search engine. They also improve searchability, highlight keywords, and inspire derivative content. Like transcripts, captions provide written words that search engine bots can analyze for context.



This is done through closed captioning, which takes audio transcriptions and synchronizes small portions of text with the audio. Captions can be in the form of text files that the video references during playback and that search engines can read. They also improve the user experience and ensure that videos are accessible to everyone. Another benefit is that people can watch videos in sensitive environments, such as work breaks, waiting areas and more. Page optimization Video optimization is not enough to rank highly for a competitive topic or industry. The page must be SEO optimized for search engine bots to crawl it. If the page is not optimized, the search engine may never get to see the video.  Behind every successful business is a strong SEO campaign.