You can target your ads directly to your target group effectively Simply put.  are based on Google search queries. not a user's browsing history Improve SEO and SEA with long-tail keywords. How to collect data without cookies Google guarantees that it is working on implementing solutions to protect user anonymity and at the same time provide important information to advertisers However. this must be done with less interference in the privacy of Internet users Google products will therefore have to be equipped with APIs that prevent individual tracking Cookies will in turn be replaced by FLoC (Federated Learning of Cohorts) While the former were designed to track specific users separately.

The latter will create groups of Internet users based on their interests and UAE Phone Number history Google has already tested this solution: “When it comes to building interest-based audiences. FLoC can be an effective substitute for third-party cookies Our FLoC tests show that advertisers can expect at least 95% conversion of every dollar spent on advertising compared to a cookie -based". we read in the Google article published in January on the official blog Additionally. since last year. the internet giant has been working on implementing Privacy Sandbox .



A set of rules to eliminate individual tracking while allowing advertisers to create properly targeted ads The first elements of Privacy Sandbox will appear in new versions of Google Chrome from April this year Cookies help offer a more personalized shopping experience However. there are other ways to gain insights into your visitors' behaviors without cookies Here are some ideas: Do some surveys A good way to find out the wishes of your target group is to conduct a survey For example. you can conduct a pop-up survey of those who visit your site online. or one you send via email after customers place an order Another idea to make it less intrusive is to create an additional checkbox in the checkout section asking your customers if they would like to improve your store by filling out a survey When creating a survey.