Keeping up with the latest news is one part, but people with FOMO cannot miss out on sharing their lifestyle through social media so that their friends can all know whether they are eating or eating. Go on a field trip or encounter unexpected fun. Read more: Customer journey. Check to know. Watch to keep up with the consumer journey. To expand the business FOMO is addictive to social media like this. How should online businesses plan to reach them? Use speed to help stimulate – because FOMO people have a habit of consuming news that is fast. Bringing promotions to reduce product prices that uses price as a constraint.

For example, promoting a midnight price sale or a huge sale for just 1 day will stimulate emotions over reason, causing FOMO customers to Phone Number List quickly order products. Still not knowing if he really needed the product or not, when he found out he had already transferred the money. Trendy advertising – because FOMO people don't like to fall out of trend. Brands shouldn't go out of style either. If at any time there is a trend that can be picked up and used to create color in advertising media. You shouldn't let that opportunity slip away. Because it helps the brand look modern and not out of trend. There is also an opportunity for FOMO people to help share content or forward it to other FOMO people.



Stories must come – The Stories feature on IG and Facebook platforms is something FOMO people love because they can be updated and shared in real time. With many features, both in the form of VDO and photos, brands turn to use this feature in presenting products. It will help attract FOMO customers to meet the brand's products. What is JOMO? JOMO is an abbreviation for Joy of Missing Out or what it means. The happiness of missing something. JOMO is the opposite of FOMO. It is the behavior of retreating from social media to take time to focus on activities around you. Don't hold that smartphones are everything in your life and think that if you miss out on a trend in this life, it's not a mistake.