Content Marketing Meeting Latam & Caribe is the first Spanish-speaking event dedicated entirely to the dissemination of good practices and success stories in content marketing , with conferences and workshops given by international experts. The event will be broadcast 100% online for all Spanish-speaking countries, on April 15 and 16, 2021 . CMM will bring together for the first time marketing professionals, businessmen and entrepreneurs who want to learn the keys to new marketing, to make a qualitative leap in their strategies, plans and results while providing value to their clients. At the event, people who share the same vision of the future of marketing will meet to build a community of specialists and quality content creators around CMM. During the event , more than 18 conferences, Master Classes and workshops specific to industries – real state, tourism, retail, technology, finance, health & pharma, B2B, personal branding and NGOs – will be held, along with top-level international speakers.

Experts in capturing audiences, among whom we can mention Ronald Kapaz (Brazil), Ivette Dickinson (Mexico), Raquel Oberlander (Uruguay), Lorenzo Shakerspear (Argentina), Luis Ara (Uruguay), Patricia Weiss (Brazil), Daniel Solana ( Spain), José Phone Number List Apoj (Israel) and Stephanie Biscomb (Uruguay), among others. “ Content marketing is the new advertising . ” People don't want to be sold to, they want to do business with companies that provide them value,” commented Raquel Oberlander, General Director of CMM. “ We summon the most influential personalities; creators, dreamers and doers, committed to not holding anything back, because we believe in collaboration to jointly write the future of advertising and in the marketing of giving, instead of asking . The 4 P's and traditional advertising no longer connect with the public, that's why good content came to change the rules. Today the only marketing that works is to provide value to people .” Within the framework of the same, the CCM Awards will be presented , which will recognize the best Spanish-speaking content marketing projects of the last year in different categories, which cover many of the aspects of content marketing: from strategy to creativity, including social media, influencer marketing and even their distribution and effectiveness.



The works must be submitted directly on the event website from February 15 to March 18, 2021 . A first selection will be made to define the short list by category. To find out about the conditions and presentation of CMM Awards: cmmlatamycaribe.com or awards@cmmlatamycaribe.com At CMM Marketing Meeting Latam & Caribe the audience will find the answers to the following questions: Why is content marketing the new advertising? What place does content marketing occupy within the marketing plan? Why do some content go viral and others not? How to encourage the company team to write content? What do marketers have to learn from journalists? What place do influencers occupy in a content marketing strategy? How to write content? Copywriting. What are the keys to a successful lead magnet? What are the 5 steps to create a successful content strategy? What are value filters in content marketing? The event is aimed at Marketing and Communication Managers, Company Directors and Managers, Entrepreneurs, Community Managers, Directors of digital and traditional advertising agencies, Creatives, Content Marketers, Product Managers, Independent professionals, advertising and marketing teachers.